Coca Cola Company Operations And Strategies Business Essay

Coca Cola Company Operations And Strategies Business Essay Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia in May, 1886. John Pemberton invented the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pembertons bookkeeper Frank Robinson. The soft drink was first sold to the public at the soda fountain in Jacobs Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. But it cost John Pemberton over $70 in expanses, so the first year of sales were a loss. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut. In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of Americas most popular fountain drinks, largely due to Candlers aggressive marketing of the product. With Asa Candl er, now at the helm, the Coca Cola Company increased syrup sales by over 40% between 1890 and 1900. On April 23, 1985, the trade secret New Coke formula was released. Today, products of the Company are consumed at the rate of more than one billion drinks per day. Now company produces more than 300 beverage brands. The corporate headquarters are in Atlanta, with local operations in over 200 countries around the world. More than 70 percent of the income comes from outside the U.S, but the real reason they are a truly global company is that the products meet the varied taste preferences of consumers everywhere. But the Company has several issues that influence its profits and position in the market. Such as still producing its Coca Cola Classic product, which contains high levels of sugar and caffeine which is negatively impact costumers health.   And it may reduce the demand for some of their products and impact customers trust or loyalty.    The second one is banned sales of Coke in its cafeteria by the Indian parliament. When coca cola was tested, it was found that it includes high concentrations of pesticides and insecticides, including lindane, DDT, malathion and chlorpyrifos. Some samples tested showed the presence of these toxins to be more than 30 times the standard allowed by the European Union. But the same drinks were found to be safe in US. The third issue is boycott against the companys using huge amount of water from the common groundwater source. And as a result of its operations the scarce water has been polluted by Coca Cola (case study Coca Colas strategy, www.thecoca-colacompany.com). Mission and Vision Statement Mission Statement Coca Cola Companys mission statement is to maximize shareowner value over time. In order to achieve this mission, they are creating value for their consumers, bottlers, and their communities. The Coca Cola Company creates value by executing comprehensive business strategies (mission vision values, (2009) www.thecoca-colacompany.com). Vision Statement To achieve sustainable growth, Coca cola has established a vision with clear goals: Profit: Maximizing return to shareholders; People: Creating great place to work where people are inspired to be the best they can be. Thomson, Gamble, and Strickland (2006) suggest that Coca Cola believes a reputation for workforce diversity makes recruiting employees easier (talented employees from diverse backgrounds often seek out such company); Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples desires and needs; Partners: Nurturing a winning network of partners and building mutual loyalty; Planet: Being a responsible global citizen that makes a difference (mission vision values, (2009) www.thecoca-colacompany.com). Companys Strategies Brand development Strategy. P.Kotler and K.L.Keller (2009) suggest that brands signal a certain level of quality so that satisfied buyers can easily choose the product again. So Coca Cola Company to far reach and to manage remaining in the limelight it created Brand development strategy. This strategy is effective as it has been able to construct, manage as well as maintain its brand image since yesteryears. As Kotler et. al., (2009) argue, brand loyalty provides predictability and security of demand for the company and creates barriers to entry that make it for other firms to enter the market. The brand loyalty is the instrumental in keeping up companys brand image. Over the years, Coca Cola has passed several tests of brand enhancement and the company makes it a point that the products under the banner Coca Cola continue to invade the minds of the consumers. It involves 4000 customers to test 20 brand attributes every month. With regard to the brand development of Coca Cola Zero, the company came out with an advertisement, which was quite different from the conventional ones. In this regard, (no calorie beverage), it has shelled out three types of products: Coca Cola Classic; Diet Coke; Coca Cola Zero. There are few experts who believe that when Coca Cola had the tag line of The Real Thing, it was really that but with the invention of various categories of coke, the real thing changes to many things, and the original flavor is usually lost. Hence, the brand building strategies should be such that it does not confuse people and is able to retain consumers despite the fact that several new non alcoholic beverage firms are on the (development strategy of Coca Cola, finance.mapsofworld.com). Business Intelligence Strategy. In order to know what consumers prefer it intends to use Information technology (IT) to monitor the pulse of its customers.  Ã‚   According to Information Week article titled Cokes RFID-Based Dispensers Redefine Business Intelligence, Coke plans to roll out the Freestyle drink dispenser nationwide which is taking the concept of customer choice to new heights, and the most interesting aspect is the technology its built on. According to Rainer and Turban (2009), business intelligence (BI) is applications and technologies for consolidating, analyzing and providing access to vast amounts of data to help users make better business and strategic decisions. Freestyle will become Cokes front-line robotic army for BI, sending massive amounts of consumption data back to the beverage companys Atlanta headquarters. The dispensers collect data on what customers are drinking and how much, and transmit that information each night over a private Verizon wireless net work to Cokes SAP data warehouse system in Atlanta. Unique byproduct of this BI enabled dispenser is that Coke can try out new flavors and get back almost real time feedback on the viability of its success.     With a competitive advantage like this, I think its a good idea Coke store its IT details to develop its recipe formula. Price strategy. Sometimes Coca Cola Company changes their product prices according to the season. Summer is supposed to be a good season for beverage industry in Pakistan. So in winter they reduce their prices to maintain their sales and profit. But normally they reduce the prices of their pet bottles or 1 litter glass bottle. Promotion strategy. They get or purchase shelves in big departmental stores and display their products in those shelves in that style which show their product clearer and more attractive for the consumers (Coca colas business intelligence strategy, www.itstrategyblog.com). SWOT Analysis Strengths: 1. Brand equity 2. Product distribution and worldwide network 3. Solid financial performance 4. One of the worlds most recognized brand. 5. Innovation Weaknesses: 1. Credit rating 2. Customer concentration, particularly in the US (Wal-Mart accounts for more than 10% of Coca Colas business in the US) 3. Does not enjoy the number one position in India, Pakistan. Opportunities: 1. Possible growing demand. 2. Expansion reaching all segments. 3. Globalization 4. Catering to Health Consciousness of People 5. Bottled water growth Threats: 1. Health Drinks Fruit Juice Companies 2. Key competitors (Pepsi, etc) 3. Commodity prices growth 4. Image perception in certain parts of the world (case study Coca Colas strategy, www.thecoca-colacompan). Driving Forces I think the first driving force for the company is customer demand. If there is no demand it is meaning in producing the product. So for the Coca Cola, driving force is customer demand. The second one is innovation. Nowadays companies have to be able to survive and grow in an ever-changing market. In order to achieve these they should systematically innovate and deliver new products.   According to Companys late 90s earnings growth of 15-20% per year, turned in three straight years of falling profits.   It was apparent that the market was changing  and for keeping up these changes, Coca-Cola had to move from a single core product to a total beverage company.   This was a major change because their past success was base on having one successful core product.  Now Coca-Cola offers nearly 400 different products in and is still dominating the beverage industry.   The third driving force is globalization. Todays big business takes place on a global scale, and Coca-Cola is no exception.   Technology is continually changing business, and these constant changes have been making it more feasible and profitable for businesses to expand their operations globally in order to serve all different types of diverse markets around the world.   Coca-Cola is taking advantage of the large revenue opportunities made possible by participating in a global market and now offers products in 200 countries around the world.   Issues In my opinion the main issue of the Coca Cola Company is still producing its Coca Cola Classic product, which contains high levels of sugar and caffeine is causing a recent uproar on our increasingly health-conscience world.   There is a possibility that obesity concerns may reduce demand for some of their products.   In addition, the most amounts of its products are selling in the schools so this puts the pressure on Coke to provide healthier alternatives to their drinks if they want to keep selling in schools. The next problem is the Indian parliament has banned the sale of Coke products in its cafeteria. The ban came as the result of tests, including those by the Indian government, which found high concentrations of pesticides and insecticides, including lindane, DDT, malathion and chlorpyrifos, in the colas, making them unfit for consumption. Some samples tested showed the presence of these toxins to be more than 30 times the standard allowed by the European Union. Tests of samples taken from the US of the same drinks were found to be safe. As we know water is rare resource and today one of the main problems of the world is water shortage. This creating the problems in most companys operations and Coca Cola is no exception. The Companys bottling operations are facing severe shortages of water as a result of the cola major sucking huge amounts of water from the common groundwater source. To add insult to injury, the scarce water that remains has been polluted by Coca-Cola as a result of its operations. It is resulting thousands of Indian people protesting against the company. Conclusion and recommendations Though Coca Cola is performing well and gaining trust of its consumers and obtaining new consumers trust every day, it should act even better to keep its current position in beverage industry and keep on growing. The Company should increase its shareholders wealth by increasing its sales and decreasing the costs which will result higher earnings and net profit. As conclusion of analysis I have done, I suggest the following recommendations for the Coca Cola Company: Today everything is rapidly changing and companies for surviving should go step by step with those changes. The innovation gives the company key advantage among its rivals. So Coca Cola Company can introduce a new product, which many people will want to try. Coca Cola needs to continuously strengthen its brand to maintain brand loyalty and differentiate itself from its competitors, in order to maintain its strong market position. Reason of not being popular in India is the utilization of rear water resources. This put negative effect on the brand image, because of cola plant water level in the area decreases which makes the resident life miserable. If the Company wants a number one position in India they have to follow following criteria: Environmental due diligence before acquiring land or starting projects; Environmental impact assessment before commencing operations; Ground water and environmental surveys before selecting sites. Another major asset to a company of this size and clout is maintaining continuity among the workforce.   This is essential to keep the company in a positive direction, accomplishing common goals and constantly setting new goals.  

Savage Cultures in Joseph Conrads Heart of Darkness :: Heart Darkness essays

Heart of Darkness Essay: Savage Cultures Conrad effectively evokes a dream like image of the jungle by using language. He uses strong words to describe the natives appearances, characteristics and presumed behavior. Very common in his descriptions are the use of very strong and erotic words like "wild " and "intense". For example the description of a boat load of natives paddling down stream is distinctly primitive. He says "they shouted, and sang†¦ their bodies streamed with perspiration; they had grotesque masks†¦but they had bone, muscle, a wild vitality and intense energy of movement†¦"(78). In contrast a comparison, to the author’s description of a white, affluent, suggestively desirable race, made them appear artificial, sloppy and lethargic. Clearly seen in the following phrase, "flabby, pretending, weak-eyed devil of a rapacious and pitiless folly"(81). Another obvious implication of a primitive and savage culture using language, which gives the reader the illusion of wilderness, is the author's use of the word cannibals. By using the word cannibal the author implies a savage and uncivilized race, since both the word and the act are abrasive. Especially in context with the period this text was written in, 1910. Back then, the idea of natives in the jungle was a proven fact not a rumor or fantasy. Already afraid of this reality the use of the word made the image of the native more frightening and convoluted. Whereas today, cannibals are hardly threatening at all since the likelihood of their existence is purely fiction. Ironically, Conrad is able to combine the use of this word with a very tender and humorous description of his crew, "Fine fellows - cannibals-in their place. They were men one could work with†¦And, after all, they did not eat each other before my face: they brought along a provision of hippo-meat"(104). A last description of a native is of Marlow’s companion the "savage who was fireman"(106). He too was described to imbue the image of a savage as society had presupposed a native would look like. Marlow describes his native physical traits, beginning with a description of his teeth. He said " -and he had filed teeth, too, the poor devil, and the wool of his pate shaved into queer patterns, and three ornamental scars on each of his cheeks.

How to Write a Legislative Bill

How to Write a Legislative Bill Have you ever had the urge to want to change someone’s perspective? Did you ever think you could make a difference? Were you aware that even students between the ages of eleven to twenty create bills that can become laws? According to the 2012 Youth in Government Student Manuel, more than 100 current West Virginia laws were first considered in the Youth in Government (YG) program. So, how are bills created? Step 1- Choose a bill topic.The most important part of writing a Legislative bill is choosing a comfortable topic that you can relate to or make your own, as well as making it personal or influential to others too. Step 2- Search for a topic that will improve the state. Be creative and original; do not repeatedly write a bill someone else has already tried and failed in the previous years. Step 3- Prepare a preliminary draft of the bill. A. Search the library and internet for resources and materials to support your bill. Seek out authorities and ask their views and opinions of your bill.Authorities can include representatives from Public Health, Education, Government, Law Enforcement, Economic Development, Business, Labor, Community Organizations, and Faith Groups, Etc. B. Weigh your proposed bill against the Constitution, using both State and Federal standards and consult with practiced law professionals, such as a lawyer or judge. C. State-oriented legislation must be within the constitutional authority of the State Government†¦ not Federal Government. D. Select a section of the state code where your proposed bill â€Å"fits. † Cite or (write) that section number in the Preamble of your bill.Step 4- Ask peers or others to critique the bill to highlight arguments both for and against, as well as make suggestions for improvement. Step 5- Draft your bill in its correct format. Bills are typed as received, so make sure there are no grammatical errors; check your spelling, sentence structure, and code citations for correctness. Step 6- Research the bill topic for presentations to the Committee, Legislature, Lobbyists, the Governor and his or her Cabinet. Step 7- Now, your bill is ready for submission. Be sure to meet the proper deadline.Never attempt to write a last minute bill, so you can make sure you feel confident and completely prepared when presenting. When deciding on a topic for your bill, you want to make it your own, and not what someone else created. People have similar ideas for bills, but may not have the proper wording; therefore, their bills are often voted down. Anyone can make a difference; you just have to be willing to go the extra mile to make it happen. I surely enjoyed the experience of stepping out from my comfort zone to participate in the amazing learning process of writing a Legislative Bill.

U.s. Navy As A Symbol Of Power - 1464 Words

Economy With factory production rates dramatically surpassing the population due to the Industrial Revolution and electricity, business owners now have the desire and oppurtunity to expand towards new markets. It would not only bring in new wealth, but help solve the economic despression. Culture Inspired by the philosophy of Social Darwanism, Anglo-Saxons or people of English descent believed they had a notion of superiority over any other culture. With this, Americans justified the view that it was the responsibility of the United States to help establish civiliazations across the globe and spread Christianity. Military During the turn of the century, majority of the world nations were establishing global military prescences. Due to†¦show more content†¦After the Crimean war caused Russia to put their territory of Alaska for sale, Secretary Seward did not hesitate to take action. He made a deal with the Russians to buy the land for 7.2 million dollars. Alaska was officially a state in 1959, brining tremendous amounts of resources like oil and minerals to the United States, officially starting the Imperialist movement. The McKinley Tariff of 1890 At the turn of the century, American business and plantation owners controlled majority of the Hawaiian economy, especially in the sugar industry. In fact, sugar production was so great in Hawaii, the government allowed imports of sugar to be tax-free, giving the plantation owners a privileged status within the world of trade. However, this privilege was threatened when the McKinley Tariff Act was passed in 1890, causing Hawaiian plantations to face competition from the markets within the United States. As a result, plantation owners began to advocate and push for the annexation of Hawaii to get around the tariff. It was the crisis that this tariff brought that marked the start of Hawaii’s journey towards statehood. Establishment of Pearl Harbor Along with heavy economic control, the United States also established a strong military presence within the Hawaiian Island. In the year 1887, American military leaders convinced Hawaiians to allow them to construct a naval base within Pearl Harbor. The purpose was to have a port where naval ships could