Marketing-Case Study on Dunkins Donut

MARKETING BT10303 Presentation on Case Study Topic Dunkins anchor ring Group of Member ? Yelly Yong(YE 2007 7735) ? ling ko Dyi(YE 2007 7733) ? Intan Arniesa(YE 2007 7729 ? Patrick Laing(YE 2007 7731) ? Mohd Raed (YE 2007 6892) Date of submission ? 13th fellowship 2009 Lecturer Name ? Ms state of grace Phang Introduction of Dunkin Donuts pic pic Dunkin Donut is a exceedingly recognizable brand find. Its global presence, well sales and known brand name are qualities that many people envy.The telephoner has almost 5000 stores worldwide. Dunkin Donut attracts nodes in intumescent part because of three key get f its offering quality, variety and affordability. The accompany pride itself on quality which defines rancor doughnut and coffee. They offers variety doughnut and flavored coffees. The Dunkin Donut in like manner offers convenience which easy entrance fee location. Fin anyy, Dunkins Donut can be afforded by all level of customer. 1. Would you translate tha t Dunkin Donuts is product oriented or customer-oriented? why? Dunkin Donuts are Customer Oriented because their native goal is to get customer satisfaction which Dunkin Donut was attracting a customer from all level and keep providing a gamy quality menu item which they armed service the customer with a variety doughnuts filling and a great coffee spirit with the reasonable price which can be afford by everyone.. ? Beside Dunkin Donut also work hard by providing gamey quality menu item and the outgo service to world wide customer just to earn customer loyalty. 2. What would you supposal is Dunkin Donuts mission statement? What are its collective goals? Dunkin Donuts mission statement would be to emphasize the strong work ethic to make a good, fresh product, just for the customers. By this, Dunkin Donuts declared its mission as to bestow full commitment in big(p) the best value of its customers money at anytime. ? The corporate goals would be to be a fun company and to be the best doughnut and coffee combo trafficker in the world by grand at least one of these designate Doughnut selection, coffee flavor, price or location. 3. How would you tackle the issues of Starbucks and Krispy Kreme invading Dunkin Donuts turf? pic